What is SEO content analysis and how to analyze a text?

An SEO text is a piece of content created for promoting your web page’s search engine ranking based on certain keywords. Few websites do without SEO tools nowadays. After all, going up in search engine rankings means you get better visibility for what you have to offer. And better visibility means more traffic and improved sales.

The main rules of SEO content

There are a few common rules when it comes to search-engine-optimized content:

  1. It should be relevant to a website’s general idea and theme. SEO texts are always based on your website’s semantic core.
  2. The keywords must be evenly distributed on your website pages. You should always check your keyword density; the result must not be over 4-5%.
  3. All content must be plagiarism-free.
  4. All keywords must be integrated seamlessly to make the content highly readable.

What is SEO text analysis and why it makes sense?

Text analysis in terms of SEO is testing your content for consistency with the search engine requirements. It also helps to assess your content readability. There are two main objectives it’s designed to achieve:

1. Getting quality traffic from search engines. SEO must boost your website’s ranking in search engines. This means that your website pages must show up among the first search results on as many search queries as possible. 

2. Help users. User behavior plays a huge role in terms of SEO. To make sure your website users spend more time on its pages and actively interact with them, you should offer a quality response to search queries. Needless words, vague phrasing, repetitions, etc. prevent users from getting the information they need.

Main criteria for text analysis

1. Plagiarism

Shows how original your content is. Higher plagiarism values mean that your content contains large chunks of text that have been already published somewhere online. Copy-and-paste content contains 100% plagiarism.

Things to consider: to be effective in terms of SEO, your content doesn’t necessarily have to be 100% plagiarism-free. Besides, in many cases, 100% unique content can’t reasonably exist. 

2. Wordiness

The ratio between words and phrases that don’t carry any useful information and the total number of words in your content. A high wordiness rate means that your text has too many words and phrases useless in terms of SEO. 

Things to consider: don’t go overboard when trying to lower your wordiness rate. Otherwise, you might get content that’s too dry and not very interesting to read. 

3. Keyword density

This is a ratio between keywords and the total number of words. High keyword density significantly affects readability and might get you in trouble with search engines.

Things to consider: text analysis tools normally have their own criteria for determining the keyword density. If this value is too high, try to decrease it by replacing certain words with synonyms or adding more keyword-free content. 

Why do you need to analyze your content?

SEO analysis is a great tool for detecting plagiarism and useless content. All in all, it’s intended to make sure that your content:

  • sparkles the desire to read, repost, comment on it;
  • boosts your conversion rate;
  • attracts traffic to your website.


There’s no denying that text analysis is important. However, it’s also important to remember that content itself is only one of the factors contributing to your website’s position in search engine ranking. Going overboard with SEO tools often means harming your chances in the long run. Your content must clearly answer the search queries, provide valuable information. Only in this case will you be able to get to the top positions in search results.